What is a micro-influencer, you ask? Technically any content creator on instagram with a following of 100k and under. Their engagement is through the roof compared to some bigger influencers and they have their followings trust like that of a close friend. Micro-influencers have seven times more engagement with followers than those with large followings (streamline-marketing.com). Trust is everything and these influencer's have that in the bag. Nearly 2/3 (63%) of businesses who do budget for influencer marketing intend to increase their spending over the next 12 months, with 17% expecting their influencer marketing spend to remain the same. (influencerhub survey) Read on to find out why.
Today's Consumer is Smart
Influencer marketing is lightyears away from the traditional route. Brands have to let go and give real people the reins. Real feedback from your chosen influencers is key. Trust is everything and consumers can see right through scripted advertisements. They want tips and advice like it's from a close, trusted friend. “For influencer marketing to sustain, authenticity and credibility is key.” says Priyanka Dayal, content marketing manager at Centaur Media PLC.
Return on Investment, Baby!
"Various firms have also measured influencer marketing ROI to be 11X higher than other forms of digital marketing yielding between $5.20 to $6.50 for every one dollar spent." according to mediakix.com .
Still Need Convincing?
Seriously? Well ok. Check out these stats from Streamline Marketing:
The influencer marketing industry will reach between $5 and $10 billion by 2022
93% of marketers use social media influencers
Approximately 70% of marketers use influencers for content promotion and product launches
84% of marketers believe that influencer marketing is successful
36% of marketers use micro-influencers
30% of marketers use high-tier influencers and celebrities
Micro-influencers have seven times more engagement with followers than those with large followings
39% of marketers increased their influencer marketing budgets in 2019
54% of marketers plan to spend over $250,000 on influencer marketing in 2019
Only 34% of marketers manage their influencer campaigns in house
89% of marketers use engagement to measure the success of campaigns
63% of marketers use clicks and conversions to measure the success of influencer marketing campaigns
68% of marketers say Instagram is the most important social media platform for their campaigns
57% of marketers say influencer content outperforms their own brand content
35% of marketers say influencer marketing has the best return on investment
87% of marketers want influencers to publish their own original content
Leave the Search to Us
Micro-influencer marketing is clearly a no-brainer for your 2021 plan. Clementine & Moon offers an influencer outreach program option with any social media management package. We do all of the research, the pitching and the planning. Your company reaps the rewards. Want to know more? Schedule a call with our team!